R9,000 reward makes good case against smoking
A study in the New England Journal of Medicine‚ showed that employees of the US pharmaceutical franchise CVS were three times more likely to quit smoking when rewarded with $800 than those who didn't get cash.
More than 2500 people‚ who smoked at least five cigarettes a day and had some interest in quitting‚ were recruited for the study.
The puffers divided into four groups and offered different rewards in an attempt to work out what the best incentives were to quit their unhealthy‚ addictive habit.
Participants in two of the four groups had to pay a deposit of $150 dollars that would be refunded only if they stopped smoking. They would also get an additional $650 for quitting.
The most popular reward system in the study was the payment of $800 to quitters‚ no deposit required.
The $150 deposit option was rejected by most participants who chose to keep on smoking.
But those who did choose to pay the deposit and risk losing it if they carried on smoking were the most likely to kick the habit.
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